Started your coaching business, and wondering when is the “smartest” time to focus on paid advertising VS organic marketing? 

Have you ever been to a boxing match? I haven’t. 😂 But… everytime I think of paid ads vs organic, I picture two macho dudes fighting eachother, because that’s what it looks like if you’re a coach searching the internet for the “right” way to grow your business.

My view on this is different, and [spoiler alert] – I’m not going to tell you one or the other is better just because I have something to offer you.

I’m speaking on this topic as someone who’s grown a coaching business to multi six figures doing both (organic & paid ads), and here’s what I’ve learned – and taught my clients – along the way.